Digital Marketing Service for MSEs

Implementation Partners



Pilot of an ecommerce platform (HellooMarket) that extends MSE reach and provides improved payment and product storage and delivery capabilities; includes technical and marketing training and access to customer feedback and information on preferences.

Liway’s Role

Co-developing the business model, co-financing of the pilot, information and technical assistance to understand and link to target groups, creating linkages and opportunities for the inclusion of access to micro-loans.

  • All
  • MSE System

Franchise model provides women with more income and time

Access to non-collateralised loans solves Serkalem’s biggest challenge as a woman entrepreneur