Outsourcing for MSEs

Implementation Partners

Muday Association/Fresh and Green PLC


Pilot of an outsourcing/sub-contracting business model to create jobs and increase income for young and adult women as subcontracted producers of enjera. It includes access to shared working space, technical and business training, assistance with promotion and marketing, and pre-financing for inputs. The model is also being adapted to strengthen individual and group enterprises to independently manage and sustain their businesses through a micro-franchise model.

Liway’s Role

Co-developing the business model, financial risk-sharing (initial inputs, technical and business training, promotion), supporting creation of market linkages and building partner capacity, providing technical assistance to develop the micro-franchise model.

  • All
  • MSE System

Franchise model provides women with more income and time

Access to non-collateralised loans solves Serkalem’s biggest challenge as a woman entrepreneur