Implementation Partners
ASHENGO PLC, Bureau of Labour, Enterprise, and Industrial Development (BoLEID), Hyatt Regency Hotel
Details
Increased MSE visibility and sales through a PPP bazaar that is sustainable due to private sector ownership of the business model; the bazaar is affordable, conveniently located, regularly held and promoted, and includes support services (e.g., marketing training). It also includes introduction of a fee-based bazaar that is held on public space.
Liway’s Role
Landscape study, convening and engaging partners including facilitating linkages with relevant government partners, providing information on target groups, technical assistance to develop the business model and selection criteria, sharing of initial costs to test the model.